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	<title>Small Business Talk with MDzyn</title>
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	<link>http://blog.mdzynsolutions.com</link>
	<description>Opportunities. Challenges. Life. A platform for sharing.</description>
	<lastBuildDate>Thu, 29 Sep 2011 23:18:55 +0000</lastBuildDate>
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		<title>Word of mouth still ranked number one marketing channel&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2011/09/29/word-of-mouth-still-ranked-number-one-marketing-channel/</link>
		<comments>http://blog.mdzynsolutions.com/2011/09/29/word-of-mouth-still-ranked-number-one-marketing-channel/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 23:18:55 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=103</guid>
		<description><![CDATA[Recent survey of 304 owners and senior managers of small businesses, conducted by Hiscox, report that small business owners still rank word of mouth (WOM) their top marketing channel and the one they &#8220;couldn&#8217;t do without&#8221;. About half of those surveyed say they utilize some form of social media, but don&#8217;t believe it is a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to best define your integrated marketing efforts/strategy…</title>
		<link>http://blog.mdzynsolutions.com/2011/05/04/how-to-best-define-your-integrated-marketing-effortsstrategy%e2%80%a6/</link>
		<comments>http://blog.mdzynsolutions.com/2011/05/04/how-to-best-define-your-integrated-marketing-effortsstrategy%e2%80%a6/#comments</comments>
		<pubDate>Thu, 05 May 2011 05:47:56 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=100</guid>
		<description><![CDATA[In this digital age, social media has not only taken off, but some feel it has taken over. Those of us in the marketing field agree and disagree. It&#8217;s true it&#8217;s taken off, but it really shouldn&#8217;t be taking over. The old adage of having a &#8220;mix&#8221; to your efforts still holds true. Actually more [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Content Management options&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2011/03/26/website-content-management-options/</link>
		<comments>http://blog.mdzynsolutions.com/2011/03/26/website-content-management-options/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 18:59:02 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=97</guid>
		<description><![CDATA[WordPress has become a great option for website development and content management. It is now a viable tool for much more than a blog. However, it&#8217;s not the end all, be all either. There are many factors that influence a decision as to what environment and approach to take for a new website: 1) Will [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Print or Online? What to do&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2011/01/28/a-new-year-a-new-outlook/</link>
		<comments>http://blog.mdzynsolutions.com/2011/01/28/a-new-year-a-new-outlook/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 21:26:27 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=92</guid>
		<description><![CDATA[Hello and Happy New Year a little late. One of my 2011 resolutions is to do more blog posts. It&#8217;s a nice release and a great way to share my thoughts with friends, clients and prospective clients, collegues and those of you that found your way to the information by way of a search engine. [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>What&#8217;s an appropriate marketing budget for a small business?</title>
		<link>http://blog.mdzynsolutions.com/2010/09/27/whats-an-appropriate-marketing-budget-for-a-small-business/</link>
		<comments>http://blog.mdzynsolutions.com/2010/09/27/whats-an-appropriate-marketing-budget-for-a-small-business/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 22:45:21 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Marketing Promotion Tips and Ideas]]></category>
		<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=87</guid>
		<description><![CDATA[All businesses need an established marketing budget &#8212; especially a start up! A detailed and complete business plan is a critical step in laying a successful foundation for your start up business. A component of your business plan should include budgetary figures, one of which is marketing and marketing promotions. In general, it is recommended [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Do e-marketing the right way to get results!</title>
		<link>http://blog.mdzynsolutions.com/2010/09/01/do-e-marketing-the-right-way-to-get-results/</link>
		<comments>http://blog.mdzynsolutions.com/2010/09/01/do-e-marketing-the-right-way-to-get-results/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 21:52:36 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=59</guid>
		<description><![CDATA[There are several things to consider if you&#8217;re a small business contemplating an e-marketing campaign: - It&#8217;s not a magic bullet. However it can be a very powerful marketing tool! As with other forms of marketing promotions and advertising, it requires an investment in dollars. E-marketing&#8217;s unique requirements include consistent deployment, targeted messaging, and a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Will these days of &#8220;shoe-string budgets&#8221; ever end?</title>
		<link>http://blog.mdzynsolutions.com/2010/07/27/will-these-days-of-shoe-string-budgets-ever-end/</link>
		<comments>http://blog.mdzynsolutions.com/2010/07/27/will-these-days-of-shoe-string-budgets-ever-end/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:45:13 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/2010/07/27/will-these-days-of-shoe-string-budgets-ever-end/</guid>
		<description><![CDATA[Seems many small businesses are still  in the mindset that there just isn&#8217;t any money for marketing initiatives. I know things have been tough, I own and operate a small business myself and certainly have felt the pain of the tough economy over the past year and a half. However, at some point, we must [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should I target existing customers or new prospects with my e-marketing campaign?</title>
		<link>http://blog.mdzynsolutions.com/2010/03/04/73/</link>
		<comments>http://blog.mdzynsolutions.com/2010/03/04/73/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:43:56 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Marketing Promotion Tips and Ideas]]></category>
		<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=73</guid>
		<description><![CDATA[In a perfect world, it&#8217;s not one or the other. In a perfect world, which means you have unlimited funding for your marketing efforts, you should target both. However, since most of us don&#8217;t live in that world, we have to make educated decisions about who to target, what to send them and how to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Provide customers what they want&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2010/01/12/provide-customers-what-they-want-2/</link>
		<comments>http://blog.mdzynsolutions.com/2010/01/12/provide-customers-what-they-want-2/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 18:49:59 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=78</guid>
		<description><![CDATA[Whether you&#8217;re selling widgets or services (like me), customers vary widely in their wants, needs and budgets. Your offerings should accommodate as many options as possible so that whatever their scenario, you have something to fit or can offer a customized solution that fits. To that point, some customers are simply not willing to pay [...]]]></description>
		<wfw:commentRss>http://blog.mdzynsolutions.com/2010/01/12/provide-customers-what-they-want-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small marketing promotions budgets can be successful&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2009/11/10/small-marketing-promotions-budgets-can-be-successful/</link>
		<comments>http://blog.mdzynsolutions.com/2009/11/10/small-marketing-promotions-budgets-can-be-successful/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 18:51:25 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Marketing Promotion Tips and Ideas]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=82</guid>
		<description><![CDATA[Big businesses usually have big budgets. They spend a lot of it on advertising campaigns. It takes consistent and long-term advertising campaigns to create name recognition and drive sales. Advertising to the volume that is necessary is very expensive. A small business can&#8217;t afford to do that. Small businesses can do things that are more [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Survival of the fittest – small business&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2009/10/18/survival-of-the-fittest-%e2%80%93-small-business/</link>
		<comments>http://blog.mdzynsolutions.com/2009/10/18/survival-of-the-fittest-%e2%80%93-small-business/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 16:59:24 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=30</guid>
		<description><![CDATA[This recession – said by many to be ending, and said by some to be preparing itself for an ugly return – is positioning many small businesses for a very positive result. The law of &#8220;natural selection&#8221; means basically that the strong survive and the weak demise. The same happens in the world of business [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>What makes a &#8220;good&#8221; logo?</title>
		<link>http://blog.mdzynsolutions.com/2009/08/02/what-makes-a-good-logo/</link>
		<comments>http://blog.mdzynsolutions.com/2009/08/02/what-makes-a-good-logo/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 18:41:46 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Marketing Promotion Tips and Ideas]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=26</guid>
		<description><![CDATA[Simple Memorable Timeless Versatile Appropriate Simple &#8212; Simplicity allows for easy recognition, versatility and is easy to &#8220;remember.&#8221; Memorable &#8212; Allowing the logo to be memorable is achieved by making the logo simple, but also distinctive and clear. In other words, it&#8217;s appropriate and creates a &#8220;relationship&#8221; between the symbol and what it symbolizes, and [...]]]></description>
		<wfw:commentRss>http://blog.mdzynsolutions.com/2009/08/02/what-makes-a-good-logo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rules of design&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2009/08/02/how-i-design/</link>
		<comments>http://blog.mdzynsolutions.com/2009/08/02/how-i-design/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 18:18:45 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Marketing Promotion Tips and Ideas]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=23</guid>
		<description><![CDATA[Regardless of who the customer or client is &#8212; a small, medium or large business; an association or non-profit organization; or maybe my daughter&#8217;s school sports team; the rules don&#8217;t change. Nor does WHAT I&#8217;m designing change the rules &#8212; a logo, website, brochure, or trade booth display. Regardless of what I&#8217;m designing, or who [...]]]></description>
		<wfw:commentRss>http://blog.mdzynsolutions.com/2009/08/02/how-i-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do I need to &#8220;brand&#8221; my small company?</title>
		<link>http://blog.mdzynsolutions.com/2009/06/30/do-i-need-to-brand-my-small-company/</link>
		<comments>http://blog.mdzynsolutions.com/2009/06/30/do-i-need-to-brand-my-small-company/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:40:29 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Small Business Ideas/Thoughts]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=21</guid>
		<description><![CDATA[A fine artist may paint a picture with sheer creativity and no expectations, and really no strategy or plan. They just move the paint brush to fit their mood and ideas. Building and promoting a company brand is a bit different. It&#8217;s not based on creativity and color, but rather a collection of experiences and [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>&#8220;Making&#8221; a website is just a start&#8230;</title>
		<link>http://blog.mdzynsolutions.com/2009/06/16/12/</link>
		<comments>http://blog.mdzynsolutions.com/2009/06/16/12/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 20:46:42 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Marketing Promotion Tips and Ideas]]></category>

		<guid isPermaLink="false">http://blog.mdzynsolutions.com/?p=12</guid>
		<description><![CDATA[Developing a website for your business, and not optimizing it and promoting it is like printing a brochure and keeping boxes of them in your store room then waiting for folks to knock on your door and ask if you have a brochure. I&#8217;m sure you wouldn&#8217;t do that, would you? For some small companies, [...]]]></description>
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		<slash:comments>6</slash:comments>
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