In this digital age, social media has not only taken off, but some feel it has taken over. Those of us in the marketing field agree and disagree. It’s true it’s taken off, but it really shouldn’t be taking over. The old adage of having a “mix” to your efforts still holds true. Actually more than ever!
With new technology and new approaches, new questions seem to constantly arise. Like, how will tablets and eReaders impact marketing communications. How do blogs affect your brand and how they can be best utilized to increase brand awareness. Not to mention podcasting, mobile media marketing, viral marketing, DVD ads, YouTube videos, etc. Which of these avenues will best help your company achieve brand loyalty among your target customer base.
Why use the shotgun or guessing game approach at some of these new opportunities? Instead, a better approach is to ask your existing customers how they want to be communicated to. In the past, you’ve might have done surveys that ask them questions and you’ve learned that they will let you know exactly what they want from your company; if your sales and marketing efforts are successful and welcomed; how they feel about your latest product or service offering, if you are indeed fulfilling their expectations, etc. Now, why not ask them some targeted questions that will help you define your mixed marketing strategy:
Ask them:
-How they want to be communicated to
-Which media outlets they prefer to be contacted through (then list some options)
-What the best way for you to “cut through their clutter” is
-What would capture their attention
-How often do they want to be contacted
-Which media do they most frequently use to communicate with friends, family and colleagues
Your customers hold valuable insights into what motivates them to make a purchase and/or remain a loyal customer. Which in turn, also probably mirrors those companies that you’re trying to turn from prospect to actual customer.
Give it a shot! And, if you need help, contact MDzyn Solutions and we’ll help you figure it out.