Small Business Talk with MDzyn

All businesses need an established marketing budget — especially a start up! A detailed and complete business plan is a critical step in laying a successful foundation for your start up business. A component of your business plan should include budgetary figures, one of which is marketing and marketing promotions. In general, it is recommended that small businesses (less than $5 million in gross revenue) should consider budgeting 7 – 8% of gross revenues; the same goes for start-ups.

As a start up, you’ll need a few basic components to promote your brand and convey a reputable and professional identity for your company. These required components include a professionally designed logo, website and business cards. You should also consider a brochure or collateral piece that provides details on your products and/or services and can be distributed in hard copy form and electronically. This start-up package provides a quick and cost-effective solution.

Once you’re established a brand for your company, you may also consider other avenues of promoting your company’s products and/or services including: online marketing, direct mail, advertising, etc.

MDzyn Solutions has a passion for helping start-up companies and small businesses with their marketing strategy, budgetary goals and  design and execution of all marketing promotions.

With a strategy in place and efficient execution of your plan, your marketing efforts should contribute to your company’s success and solid future. Good luck!

This entry was posted on Monday, September 27th, 2010 at 3:45 pm and is filed under Marketing Promotion Tips and Ideas, Small Business Ideas/Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.