Big businesses usually have big budgets. They spend a lot of it on advertising campaigns. It takes consistent and long-term advertising campaigns to create name recognition and drive sales. Advertising to the volume that is necessary is very expensive.
A small business can’t afford to do that. Small businesses can do things that are more cost effective to produce quicker results. Instead of print advertising, try a consistent e-marketing campaign and include offers to your customer or prospects that encourage a quick call-to-action. A free or discounted one-time product or service is good way to grab attention. Also, make sure your content contains information valuable to the reader. Industry specific news is usually read and appreciated. A good strategy is to design a campaign specific to your existing customer base and one that targets a prospective list of customers. This provides the opportunity to “say” say different things to each group, yet keep your brand and tone consistent. Another positive attribute of e-marketing versus print or other forms of advertising, is that you have metrics. You may not know who read that ad or saw that billboard, but you will know who received and/or opened your e-message, as well as who clicked through to your website, etc. This helps tremendously as you continue to scrub your customer and prospect lists and craft your content to the interests of your target audiences to ensure the best results on the next e-message you send.
The keys are simple:
- Good design to support your brand identity
- Interesting and valuable content
- Include an offer and/or a strong call to action
- Send consistently, i.e. monthly, quarterly
MDzyn Solutions can help you define, design and execute a solid e-marketing campaign to drive traffic to your website and ultimately sales for your business.
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