- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
Simple — Simplicity allows for easy recognition, versatility and is easy to “remember.”
Memorable — Allowing the logo to be memorable is achieved by making the logo simple, but also distinctive and clear. In other words, it’s appropriate and creates a “relationship” between the symbol and what it symbolizes, and the viewer.
Timeless — Don’t follow the trends in your logo. Design trends can be utilized in advertising or other initiatives, but an effective logo should be timeless. Your logo should still be effective in 50 years.
Versatile — An effective logo should work across a variety of mediums and applications. For this reason a logo should be designed for any application including: horizontal or vertical; one color or more full color; small (postage stamp) or large (billboard); and printed on a light or dark background.
Appropriate — The core “personality” of a logo needs to be appropriate for the company, service or product that it represents. For example, a logo for children’s clothing store would utilize a childish font & colour scheme. The same font and color scheme may not be appropriate for a business consulting firm. “Appropriate” does not mean that a logo must communicate what the organization, product or service is, ie. car company logos don’t need to show cars, computer logos don’t need to show computers. The Nike logo has nothing to do with sports equipment or apparel, but you know that little “swish” now don’t you!
MDzyn Solutions keeps these things in mind in ALL logo designs. We’d love to design an awesome logo for you!
I really enjoy reading What makes a “good” logo? « Small Business Talk with MDzyn . It’s very interesting. Hope you will post something like this again.