Regardless of who the customer or client is — a small, medium or large business; an association or non-profit organization; or maybe my daughter’s school sports team; the rules don’t change. Nor does WHAT I’m designing change the rules — a logo, website, brochure, or trade booth display. Regardless of what I’m designing, or who it’s for, I follow 5 basic rules for my process:
Rule #1: Listen.
Rule #2: Embrace the “client’s” vision.
Rule #3: Document the strategy and ensure the client agrees with approach.
Rule #4: Design that. Don’t design something else.
When I follow these rules, the chance for success is great and my number one goal is met: 100% client satisfaction.