Developing a website for your business, and not optimizing it and promoting it is like printing a brochure and keeping boxes of them in your store room then waiting for folks to knock on your door and ask if you have a brochure. I’m sure you wouldn’t do that, would you? For some small companies, “making” a website is good enough. It allows them to put their web address on their business cards, which in turn makes them look like a “real company”. However, for most companies, small or large, just having a website is not enough. It needs to be optimized, promoted and the content kept fresh, i.e. managed, in order to get a return on your investment. If nobody knows your website is there, and you’re not coming up in the search engines, your chance of receiving a return on your website investment is not good. If you already have a website, you may want to consider an SEO/SEM (search engine optimization and/or a search engine marketing) program. Why not make your website into a “profit center” as opposed to just looking at it as a needed expense? If you don’t have a website, you need one. MDzyn Solutions is offering a free one hour consultation to discuss your needs.
I agree with you Mary. Most people with web sites have no clue as to what SEO is and how it works. And there are some who think they can set it and then forget it! NOT!
It takes a concerted effort as well as an investment to have good positioning on Google. And, fyi, there is no magic bullet. It’s a process, but one that’s well worth the time and effort!
Good information since I know many sites that don’t come up on a search until you go through 2 or 3 pages. If I have to go that far to find something, I think that it might not be worthwhile dealing with that company.